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MWiB Brand Identity Guidelines

MWiB Brand Identity Guidelines
August 21, 2013 admin

Welcome to our simple, quick reference guide to help you communicate the MWiB brand. By following the rules set in these guidelines we can create a consistent look and feel, and the more consistent we are, the stronger the impression we can make as an organisation. To download guidelines as a pdf which also contains links to download the logos click here

The MWiB logo is a branding which identifies publications, advertising, noticeboards, correspondence and so on, as part of the body of work of Methodist Women in Britain. It is used on all printed material that is produced by MWiB. The logo is a butterfly incorporating the cross together with the initials MWiB, it can also be used with the wording Methodist Women in Britain written in full.

The logo:
There are various ways the MWiB logo can be used. Full colour, mono and white-out. Please ensure that the logo’s legibility is in no way compromised and that the colours are equally visible against the background. We suggest that when placing the logo over a coloured background you use the white-out version. The full colour logo works best on a white background. The logo should be used as a whole including the letters MWiB or Methodist Women in Britain as part of the graphic, the wording is not to be added on manually.

To download the image click on the logo or text which will open in a new window, right click the image and select save image as and save to a location on your pc or click on the links at the bottom of the page.

Logos for websites:

mwib logo rgb 96Full colour MWiB logo website only white background [mwib_logo_rgb_96.jpg]

 

mwib logo blk 72Black MWiB logo website only transparent background [mwib_logo_blk_72.png]
mwib logo white 72White-out MWiB logo website only transparent background [mwib_logo_white_72.png]

 

mwib logo fullrgb 96Full colour Methodist Women in Britain logo website only white background [mwib_fullrgb_96.jpg]

 

The above logos are ideal for use on websites, they are ‘screen resolution’ only.

Logos for print:

mwib logo rgb 300Full colour MWiB logo print white background (Hi Res JPG format) [mwib_logo_rgb_300.jpg]

 

mwib logo blk 300Black MWiB logo print transparent background (Hi Res PNG format) [mwib_logo_blk_300.png]

 

mwib logo white 300White-out MWiB logo print transparent background (Hi Res PNG format) [mwib_logo_white_300.png]

 

mwib logo fullrgb 300Full colour Methodist Women in Britain logo print white background (Hi Res JPG format) [mwib_logo_fullrgb_300.jpg]

 

mwib logo fullblk 300Black Methodist Women in Britain logo print transparent background (Hi Res PNG format) [mwib_logo_fullblk_300.png]

 

mwib logo fullwhite 300White-out Methodist Women in Britain logo print transparent background (Hi Res PNG format) [mwib_logo_fullwhite_300.png]
For specialised high quality printing Spot colour MWiB and Methodist Women in Britain logos in EPS (Pantone 186/2603) format are available by email from finance@mwib.org.uk or admin@mwib.org.uk

Aspect ratio:

It is vital that we use the logo to scale and in equal proportions. To protect against ‘stretching’ or ‘squishing’ the logo when resizing please maintain aspect ratios. The aspect ratio of an image is the proportional relationship between its width and its height.

Clearance zone:

ClearanceZone

In order to prevent the logo from looking in any way ‘cluttered’ and to retain legibility, we’ve suggested a minimum clearance area all the way round as illustrated here.

Minimum size:

It’s important we have a minimum size for the logo to make sure that it is used within its optimum dimensions and to ensure its reproduction remains constant. We suggest a minimum size of 14mm wide, but that this should only be used where the logo already appears larger on the same page.

smalllogo
14mm minimum

Colours:

The colours used for the MWiB logo are as follows (the red falls in line with The Methodist Church brand guidelines) Pantone 2622 C can be used typographically as a substitute for black if desired.

Colours

If you have any questions or queries regarding the correct usage of the MWiB logo or any aspect of the brand identity, please contact Gillian Womersley, Finance and Resources Officer email: finance@mwib.org.uk or telephone: MWiB 01509 828020 email admin@mwib.org.uk.
MWiB logo black print
MWiB logo black website only
MWiB logo colour website only
MWiB logo white website only
Methodist Women in Britain black print
Methodist Women in Britain logo colour print
Methodist Women in Britain logo colour website only
Methodist Women in Britain logo white print
MWiB logo colour print
MWiB logo white print